# Sam Park — Digital Growth & AI Search Strategist

> Sam Park is a digital growth strategist and AI search specialist based in Brisbane, Australia. He advises executive teams on digital marketing investment, AI-era search visibility and marketing performance.

## Who Sam is

- Sam Park has more than 10 years of experience in digital growth.
- He has advised more than 1,000 brands, including 11+ franchises of the Mortgage Choice network.
- His work has driven more than $15M in client revenue, at an average 12x return on ad spend.
- He is Google and Meta accredited.
- Before founding his agency in 2015, Sam worked in data and analytics at Suncorp and served in the Australian Army.

## Services

- Executive advisory (retained): independent advice on digital marketing investment, spend reviews, agency accountability and AI readiness. https://sampark.com.au/advisory/executive-advisory/
- Fractional CMO (embedded, 1–3 days per week): senior marketing leadership without the full-time appointment. https://sampark.com.au/advisory/fractional-cmo/
- Independent marketing and Google Ads audits: an independent read on marketing performance and agency reporting. https://sampark.com.au/advisory/marketing-audit/
- AI search strategy (project-based): visibility across AI Overviews, ChatGPT, Perplexity and Copilot. https://sampark.com.au/ai-search/
- AI search visibility audit: where a brand appears in AI-generated answers, and how to improve it. https://sampark.com.au/ai-search/audit/
- Answer engine optimisation (AEO): earning brand citations in AI-generated answers. https://sampark.com.au/ai-search/answer-engine-optimisation/
- Generative engine optimisation (GEO): making brand facts retrievable, trustworthy and reproducible by generative models. https://sampark.com.au/ai-search/generative-engine-optimisation/
- Marketing due diligence for acquisitions: independent examination of a target's marketing dependency, measurement integrity and AI-search exposure. https://sampark.com.au/advisory/marketing-due-diligence/
- Keynotes and executive briefings on AI, search and marketing performance. https://sampark.com.au/speaking/

## Industry practices

- Mortgage broking: engagements across 11+ Mortgage Choice franchises nationally plus independent brokerages. https://sampark.com.au/industries/mortgage-broking/
- Franchise networks: local area marketing at network scale. https://sampark.com.au/industries/franchise-networks/
- Banking and finance: regulated-industry marketing that performs without compliance risk. https://sampark.com.au/industries/banking-finance/
- Professional services: marketing for legal and accounting firms. https://sampark.com.au/industries/professional-services/
- eCommerce and retail: full-funnel growth tied to tracked revenue. https://sampark.com.au/industries/ecommerce/
- Trades and home services: high-intent lead generation priced on the cost of an acquired job. https://sampark.com.au/industries/trades-home-services/

## Tools

- Attribution Gap Calculator — compare platform-claimed revenue with actually recorded revenue, in the browser, nothing stored. https://sampark.com.au/tools/attribution-gap-calculator/
- Marketing Governance Scorecard — the whitepaper's twelve board questions as a scored self-assessment. https://sampark.com.au/tools/marketing-governance-scorecard/
- AI Search Readiness Check — a graded assessment of the mechanically checkable AI-search readiness layer (readiness, not visibility). https://sampark.com.au/tools/ai-search-readiness/

## Publications

- Insights — a 17-article library on AI search visibility, AEO/GEO, SEO foundations, franchise and broker discovery, and marketing measurement. https://sampark.com.au/insights/
- Key articles: the AI search visibility framework (https://sampark.com.au/insights/will-the-model-cite-you/), a complete DIY AI search audit method (https://sampark.com.au/insights/audit-your-own-ai-search-visibility/), and the authority flywheel (https://sampark.com.au/insights/the-authority-flywheel/).
- The Australian AI Search Report (in preparation): a measured league table of which brands AI engines cite for Australian queries. https://sampark.com.au/report/
- Whitepaper — eCommerce Marketing Effectiveness: A Director's Guide to What the Dashboards Don't Show (free, sent to work email addresses). https://sampark.com.au/whitepapers/ecommerce-marketing-effectiveness/

## Sectors

Banking and finance, mortgage broking (engagements across 11+ Mortgage Choice franchises nationally), professional services, eCommerce and retail, trades and home services.

## Track record

- 25x sustained blended ROAS with $3M+ tracked revenue for a premium eCommerce retailer. https://sampark.com.au/case-studies/25x-roas-premium-ecommerce/
- 90% CPA reduction and 8x organic growth year on year for a specialist online retailer. https://sampark.com.au/case-studies/90-percent-cpa-reduction/
- 56,000+ tracked conversions for a single national retail client. https://sampark.com.au/case-studies/56k-conversions-retail/
- Case studies are anonymised: engagements and figures are real, client names are withheld. https://sampark.com.au/case-studies/

## Contact

- Email: sam@sampark.com.au
- Location: Brisbane, Australia
- Enquiries: https://sampark.com.au/contact/