Growth strategy for the AI era of marketing.
Sam Park advises executive teams on digital marketing investment and AI-era search strategy — with a decade of hands-on delivery for organisations including Suncorp, REA Group and the Australian Government.
Advisory grounded in operating experience — not observation of it.
For the past decade Sam has built and led an independent digital practice — accountable each month for the commercial results his strategies produce, across more than a thousand organisations from ambitious mid-market businesses to Suncorp, REA Group and the Australian Government.
He works with executive teams on questions of digital marketing investment: where spend is going, whether measurement holds up, how performance should be independently verified — and, increasingly, how organisations remain visible as search shifts from ranked links to AI-generated answers.
Sam is Google and Meta accredited. His specialist industries include banking and finance, mortgage broking, business brokerages, professional services, e-commerce and service industries.
A specialist practice at the intersection of AI and search.
AI Search & Answer-Engine Optimisation
Search is moving from ten blue links to a single generated answer. Sam advises on visibility across AI Overviews, ChatGPT, Perplexity and Copilot — structuring content, entities and authority signals so a brand is the one the model cites, not the one it forgets.
AI in Marketing Operations
Practical application of AI across the marketing function — automated bidding, generative creative, content operations and reporting — with a clear-eyed view of what genuinely compounds performance and what is vendor theatre.
Performance & Measurement
Spend reviews, attribution assessment and independent verification frameworks that give executive teams and CFOs an honest read on what marketing investment is returning.
Organic Growth & Technical SEO
A decade of search practice underpins the AI work: technical foundations, content architecture and digital PR that hold up in both traditional rankings and generative results.
Selected engagements — and what they taught.
$3M+ tracked revenue
Premium eCommerce retailer
A considered-purchase home category with a five-figure average order value. Full-funnel rebuild across Meta, Google and email — creative testing at velocity, tracking rebuilt server-side, and spend reallocated monthly against tracked revenue rather than platform-reported numbers.
High AOV brands don't have a traffic problem — they have a trust problem. Solve the proof, and efficiency follows.
8x organic growth YoY
Specialist online retailer
Inherited a paid account optimising to the wrong conversion event with no offline feedback loop. Measurement was rebuilt before a dollar of spend was touched — then paid restructured and an SEO program layered in, compounding to eight-fold organic growth inside a year.
Most "underperforming" media accounts are actually measurement problems. Fix what the algorithm learns from, and the same budget behaves differently.
single client
National considered-purchase retailer
A category shopped rarely and researched heavily. Demand capture built around high-intent search and remarketing sequences matched to research stage — sustained over years, not campaign bursts, making it one of the highest-volume conversion engines in the portfolio.
In rarely-purchased categories, the brand that stays present through the whole research cycle wins the moment of purchase.
Client names withheld — engagements and figures are real, and details are available in conversation.
Let’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
sam@sampark.com.au