Selected engagements — and what they taught.
Three engagements from a decade of accountable delivery — each measured in tracked outcomes, each carrying a lesson that outlasted the account it came from.
Real engagements, real figures — names withheld.
The case studies here are described by category, not by client. The engagements are real, the figures are drawn from tracked data rather than platform reports, and the commercial detail that sits behind each number is available in conversation — but a client's performance data is theirs, and it is not traded for marketing collateral.
What each page does share is the part that transfers: the shape of the problem, the method applied, and how the headline number was verified. Every figure below is one of the same metrics referenced across this site — nothing is restated more generously here than it is anywhere else.
The wider record — 10+ years, $15M+ in client revenue at a 12x average return on ad spend, across 1,000+ brands advised — is covered on the about page.
Three problems, one discipline.
$3M+ tracked revenue
Premium eCommerce retailer
A considered-purchase home category with a five-figure average order value. Full-funnel rebuild across Meta, Google and email — creative testing at velocity, tracking rebuilt server-side, and spend reallocated monthly against tracked revenue rather than platform-reported numbers.
High AOV brands don't have a traffic problem — they have a trust problem. Solve the proof, and efficiency follows.
8x organic growth YoY
Specialist online retailer
Inherited a paid account optimising to the wrong conversion event with no offline feedback loop. Measurement was rebuilt before a dollar of spend was touched — then paid restructured and an SEO program layered in, compounding to eight-fold organic growth inside a year.
Most "underperforming" media accounts are actually measurement problems. Fix what the algorithm learns from, and the same budget behaves differently.
single client
National considered-purchase retailer
A category shopped rarely and researched heavily. Demand capture built around high-intent search and remarketing sequences matched to research stage — sustained over years, not campaign bursts, making it one of the highest-volume conversion engines in the portfolio.
In rarely-purchased categories, the brand that stays present through the whole research cycle wins the moment of purchase.
Client names withheld — engagements and figures are real, and details are available in conversation.
Let’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
sam@sampark.com.au