Selected engagements — and what they taught.
Three engagements from a decade of accountable delivery, measured in tracked outcomes. Each one carries a lesson that applies well beyond the account it came from.
Real engagements and real figures, with names withheld.
Each case study here is described by its category. The engagements are real and the figures are drawn from tracked data, not platform reports. The commercial detail behind each number is available in conversation. A client's performance data belongs to the client, and it is not traded for marketing collateral.
Each page shares the part that transfers: the shape of the problem, the method applied, and how the headline number was reached. Every figure below is one of the same metrics referenced across this site.
The wider record is covered on the about page: 10+ years, $15M+ in client revenue at a 12x average return on ad spend, across hundreds of brands in most industries.
The three engagements.
$3M+ tracked revenue
Premium eCommerce retailer
A considered-purchase home category with a five-figure average order value. The work was a full-funnel rebuild across Meta, Google and email: creative testing at volume, tracking rebuilt server-side, and spend reallocated monthly against tracked revenue.
Buyers at this price point wanted proof of quality and provenance before committing. The creative was rebuilt around that.
8x organic growth YoY
Specialist online retailer
Inherited a paid account optimising to the wrong conversion event, with no offline feedback loop. Measurement was rebuilt first, before any spend changed. Paid was then restructured and an SEO program added, and organic growth reached eight times its starting point inside a year.
The account was optimising to the wrong conversion event. Once the tracking fed it real sales, the same budget produced different results.
single client
National considered-purchase retailer
A category shopped rarely and researched heavily. Demand capture was built around high-intent search, with remarketing sequences matched to research stage. It ran continuously for years and became one of the highest-volume conversion engines in the portfolio.
The category is researched over months. Staying present across that whole cycle is what produced the volume.
Let’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
sam@sampark.com.au