Speaking.
Practical sessions on AI, search and marketing performance for executive and industry audiences — each adapted to the room and grounded in live campaign and search data.
Practical sessions for executive and industry audiences.
Sam Park speaks on AI, search and marketing performance — where search is heading as AI answers replace ranked links, what marketing measurement should look like at board level, and where AI genuinely changes the economics of the marketing function. Each session is adapted to the audience and grounded in live campaign and search data.
The rooms vary: leadership offsites working through next year’s budget, industry conferences that want the state of search explained without theatre, franchise conventions where a whole network needs a shared view. The material adjusts to each. The standard does not.
Behind the sessions sits a decade of accountable delivery — 10+ years in digital growth, $15M+ in client revenue and 1,000+ brands advised, with brand experience including Suncorp, REA Group and the Australian Government. The examples are current: outcomes like 25x sustained blended ROAS on $3M+ of tracked revenue come from live engagements, not archive slides.
Sam is based in Brisbane and speaks nationally. Organisers searching for an AI marketing keynote speaker in Australia, or a digital marketing speaker in Brisbane, book the same thing either way: a working session shaped around their agenda. Each topic below links to a full session outline — the abstract, the takeaways and the formats it runs in.
Three current topics.
Current topics — each adapted to the audience and grounded in live campaign and search data.
AWhen Search Stops Sending Traffic
What AI answers mean for organisations built on search visibility — and the practical moves that preserve demand as clicks decline.
BMeasuring What Matters
Why many marketing dashboards measure activity rather than growth, and the questions executives should ask before approving next year’s budget.
CAI in the Marketing Function
Where AI genuinely changes marketing economics — automated media, generative creative, content operations — and what remains unchanged.
Working sessions, not motivational talks.
Current data, not circuit material
Every session draws on live campaign and search data from a working advisory practice — what the engines are rewarding, what the ad platforms are automating and what boards are asking, as of now rather than last year’s conference season.
Material shaped to the room
No session is delivered twice unchanged. A briefing call establishes the audience, the sector and the decisions in front of it, and the material is rebuilt around that — a franchise convention and a board session get different sessions, not different titles.
Q&A that survives a sceptical CFO
The strongest part of most sessions is the questions. Budgets, attribution, agency performance, what AI actually replaces — answered plainly, from delivery experience, with “it depends” used sparingly and explained when it is.
Booking is straightforward: send the date, the audience and what you want the room to leave knowing. Sam replies directly — with a considered view on fit, an outline shaped to the brief, and a briefing call before the day. The three topics above are starting points, not a fixed menu; sessions can be built around a specific agenda. And if the topic is not a fit, he will say so early.
Let’s talk about what’s next.
For keynote, conference and executive briefing enquiries — include the event, the date and the audience. Speaking enquiries are answered directly by Sam.
sam@sampark.com.au