Recent thinking.
Notes written from live advisory work — published when there is something worth saying, not to fill a calendar.
Working notes, not a content calendar.
Everything published here starts as a question from a live engagement — something a client, a board or a buyer actually asked, answered at enough length to be useful to the next person asking it. Nothing is written to hit a publishing schedule, and nothing is padded to look like thought leadership.
The subjects follow the practice. How fractional CMO arrangements are priced and where they go wrong. How AI engines decide which brands to cite, and what that means for organisations that depend on search. How marketing performance should be measured and verified independently of the people reporting it.
Each article is dated, kept factual, and attached to the area of the practice it supports. Where an article makes a claim, the claim is either mechanical — explainable from how the systems work — or drawn from engagements Sam has run. When something material changes, the article is updated and the date says so.
Published so far.
What does a fractional CMO cost in Australia?
What a fractional CMO costs in Australia — current market day rates and retainer ranges, and how they compare with a full-time CMO's fully loaded cost.
ReadHow AI Overviews choose which brands to cite
Inside the mechanics of AI Overviews — how Google assembles a generated answer, and the signals that decide which brands get cited in it.
ReadLet’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
sam@sampark.com.au