Tools that answer one question well.
Each tool does one job: turn a question executive teams keep asking into a number worth discussing. Results appear on the page. Calculations run in your browser and nothing you enter is stored.
Built from the advisory work — answers on the page.
Attribution Gap Calculator
Add up what your ad platforms each claimed last period and compare it with the revenue you actually recorded. Thirty seconds to the number your next marketing meeting should start with.
Marketing Governance Scorecard
The whitepaper’s twelve board questions as a scored self-assessment — where marketing governance holds up, and where the blind spots sit.
AI Search Readiness Check
A graded read on what is mechanically checkable about a site’s AI-search readiness — structured data, crawler access, machine-readability. Readiness, not visibility — it says so itself.
Before you start.
Are the tools free?
Yes. Each tool shows its result on the page, immediately, with nothing gated. The optional detailed report is emailed to a work address — that is the whole exchange.
Is anything I enter stored?
No. Calculations run in your browser and the figures you enter never leave it. The only thing transmitted is the contact detail you submit if you request an emailed report — used for that delivery and nothing further.
Why do the reports require a work email?
The reports are written for people making decisions inside organisations, and delivering them to work addresses keeps the exchange professional on both sides. The on-page results are ungated either way.
Let’s talk about what’s next.
For executive advisory, fractional CMO, AI search strategy or speaking enquiries.
sam@sampark.com.au